7 basic techniques of the email marketing

Marketing by mail still is one of the most effective routes to contact clients and consumers, he is cheaper than the traditional mail and can secure a much greater impact in immediate sales, and, in the long term, to fortify the relations comparing with the traditional warnings.

It is important to consider that when is made correctly, and-marketing can be an extremely powerful and effective technique, is means that allow the buyer and the salesman the free communication him between both, and to construct to a relation being based on the confidence and the credibility.

But, when it is made incorrectly, and-marketing can be destructive, clear prestige to him to the brand, and turn its happy clients into furious beasts.

Some techniques that allow the planning of the email marketing, with the aim of maximizing the entrance of the inverted thing.

  1. I only sent emails to people who have asked for it.
  2. It only includes excellent content, to which the person is interested.
  3. He is consistent with the frequency of sent. A frequency, or weekly, biweekly or monthly and respétela choose.
  4. It chooses the days and schedules of delivery well. There are shortage that the best schedules to send emails for businessmen are just in the home of the labor day to the 9:30 right a.m. or after the lunch to 1:30 p.m. He is better to avoid sent of emails of sales after 4:00 p.m. or in week ends. If the product or service can benefit in the personnel, then to send emails between Tuesday and Thursday between 5:00 p.m. and 8:00 p.m., or afternoon enters of Friday and the night of Sunday.
  5. In order to improve the delivery, emails adds a message at the home of his, that says something as the following thing, “to make sure the reception ours emails, please adds, nombrequeidentifique@suepresa.com to its List of Directions”
  6. Make sure to include a version of its text bulletin, as one in HTML: the autorrespondedor one automatically will detect what subscriber can see version HTML and what the one of text. If you do not include a text version of his message, around 5% of its adressees they will not see anything in its messages.
  7. It does not use many capital letters or exclamation mark within the subject or in the body of the message. When doing this, will not manage to pass the filters of Spam.

These advice serve to improve and to optimize its campaign of marketing by email, studies each of these advice and implementelos in their own campaign, are of much utility and effectiveness.

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